Musk informed his 127.7 million followers on Wednesday that he was making his Twitter account private for the rest of the day.

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This choice was made in order to see if their private tweets received more traffic than their public tweets.

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According to experiments with Twitter users, private accounts resulted in five times more views and interactions for tweets.

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In addition, a new Twitter Blue subscription service that allows users to purchase a blue tick for a monthly price became live in November.

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Users that upgrade to the premium version gain access to more features like an edit button and more people will see their tweets.