Transitioning from Low-Quality Ads to Ethical Pinterest Monetization Strategies
All over YouTube, you see these really awesome thumbnails that claim you can make all this money on Pinterest. They are super appealing and super curious. But how do they actually make money when it comes to leveraging Pinterest? Just whip up a website, throw a bunch of ads on it, and voila, you have 50 grand in a month. There are so much more ethical and sustainable ways that you can make money leveraging the Pinterest platform.
Leveraging Personal Connection and the Five Connections to Amazon
How you actually can leverage a product or someone else’s products in order to make money. This is going to be an overview of the five ways that you can make money on Pinterest, with subsequent content going into detail as to how you actually do that.
Pinterest and Amazon are connected, but there are like seven different connections. What does it mean? What about LTK, Reward Style, Shopify, your own products? There is a lot.
Shopify Breakdown and Understanding Amazon Associate Links
Let’s break it down into five ways. Number one, Amazon. That big word Amazon might conjure up a lot of different ideas. There are actually five different ways that Amazon is connected to Pinterest. Note — not how you can make money from Amazon, but how Amazon is connected. That’s a really important distinction.
Number one, Amazon Associates. This is their affiliate program. Simply grab a link from your Amazon account, assuming that you’re already set up, put that link somewhere, and somebody clicks, you make money.
Utilizing Amazon Storefronts for Community Based Product Curation
The storefront is where you would curate products so that people can earn a commission. People can categorize things that they like books, travel wear, accessories for videos. It’s a really helpful way to categorize things without having to go to a website or use Instagram. You can simply share your Amazon storefront with your community to say, “I’ve curated all these ideas for you.” As an affiliate, you’re going to make money off of that.
Participating in the Amazon Inspire Shoppable Content Feed
The fourth way that Amazon is connected with Pinterest is through Amazon Inspire. This is Amazon’s content feed where creators post shoppable content inside the app. These creators are getting a special commission and they are doing short form content, linking back to that listing from places like Pinterest or YouTube or Instagram. Especially if you are somebody that loves to buy products on Amazon and just wants to share them with the world or make a lot of money it’s a win-win.
Understanding Technical Integrations Between Amazon Target and Pinterest Users
The fifth way and this is the reason this section is titled “ways that Amazon and Pinterest are connected” is how you, the user on Pinterest (not the marketer), connect your Amazon and Pinterest account. Let’s say that you are scrolling through Pinterest and you see a really great collage of beach wear. You click on it and it goes directly to Amazon. There’s no friction in the app-to-app integration. That is because inside a Pinterest account, under settings, Amazon is connected. Target is coming soon as well. Pinterest knows that people on their platform buy products on Amazon and Target, so why not make it easy?
Future In-Depth Look at App-to-App Integrations and Affiliate Marketing
Amazon will let you connect your storefront it’s in beta right now and only works on iOS, though it might work on Android too. You have to be invited into it, so it’s a bit of a trial right now.
The other way you can make money on Pinterest is through affiliate marketing beyond Amazon. This might mean LTK (formerly Reward Style), or any other affiliate program. If you partner with something like Nordstrom or REI, you might be able to find a way to partner with these affiliate platforms in order to grab links to share with your audience.
Prioritizing Authentic Feedback and Personal Connection Over Generic Affiliate Content
Here’s the key with affiliate marketing overall, whether it’s Amazon or LTK, any of them. A lot of advice out there gets this wrong saying, “Simply grab a topic that you know is going to be trending, write up a blog post, stack it with affiliate links, and magic, you’re a millionaire.” No. People are looking for recommendations or feedback about a particular topic. They’re not looking for a post that you just whip up on the top five best jeans for women.
Maintaining Credibility and Avoiding Generic AI Content in Affiliate Marketing
If you’re a man writing this, you’re really not lending credibility to how those jeans are going to fit different body types for women and you’re not going to get great sales. The best affiliate marketers are those that make a connection with a product and share their feedback about it and their connection to how it will help the person buying.
Pinterest has a lot of AI right now. When looking for products and landing on a website that is super generic and clearly AI-written, many buyers won’t purchase from it because it’s obvious that person just grabbed a link, whipped up a blog post using AI, generated all their images, and slapped it up there. They don’t care about the product. They don’t care about serving the buyer.
Earning Consumer Trust by Avoiding Generic AI-Generated Marketing Content
What buyers are really looking for is somebody who’s genuinely interested in sharing the best details and the best products about a particular topic because they are knowledgeable in it. Finding products and finding information is at our fingertips. What buyers are really looking for is a transformation. It’s about sharing what actually worked and being honest about what didn’t.
Demonstrating Real Transformation Through Selective Product Recommendations and Digital Goods
It’s an exchange of transformation or a product that worked for you. That is where the sweet spot is when it comes to making money on any type of affiliate.
The third way you can make money off of Pinterest is by selling your own products. Starting with digital products they’re one of the favorites. A Shopify store with only digital products, ranging from Pinterest templates to a basic course about how to get started on Pinterest all the way to Pinterest ads, is a model that works well. The idea is to create a product, deliver it to the buyer, and provide a transformation. It’s also really helpful for people who sell things like meal plans or spreadsheets.
Managing Digital and Physical Inventory Using Shopify and Third-Party Extensions
One physical product option is a planner printed through an extension without having to manage inventory or handle shipping. That’s handled by a third party. Digital products are created once, delivered instantly at purchase, and the buyer can go through the course right away and get a transformation.
Providing Context and Learning Pages to Guide Potential Digital Product Buyers
The number one thing to get right with digital products is giving context to them. Don’t just have a store and send people over there to purchase without knowing more. If someone is fairly new to Pinterest and looking to get it set up the right way, a product like a Pinterest marketing blueprint with all the steps needed to get a Pinterest account set up correctly gives them something concrete to learn about before buying.
If you just link straight to a product without talking about it, people won’t really know what it’s for. That’s why people talk about a blog post or a landing page a page where someone can learn more information about what it is and how it’s going to help them.
Capitalizing on the Physical Product Boom and Informed Purchasing Decisions
The fourth way you can make money on Pinterest is physical products. Physical products are having a boom right now on Pinterest. Pinterest knows that they are the great informer of people making a purchase. Around 83% of Pinterest users say that they were informed by the platform before making a purchase.
If you want to position your products in a way that isn’t just “here’s a picture, go to my shop,” something like collections or writing a blog post about it is a really great way to warm people up to your products. There are hooks and handles to make sure are in place, such as the verified merchant program or getting your catalog set up.
Leveraging Pinterest Ads and Verified Merchant Programs for Sales Growth
Pinterest is a really lucrative platform for physical product sellers. A lot of clients stay in the Meta and Google space but Pinterest ads are driving a lot of revenue for physical product sellers, with tremendous return on ad spend. If you sell physical products, do not discount Pinterest and especially do not discount Pinterest ads.
Analyzing Pinterest Ad Performance and Diversifying Marketing Revenue Streams
Number five is not actually a tangible piece, but it is a connection a connection that you are creating with a person on the other side, whether they’re going to click on a blog post, click on a video, or watch a long-form video on YouTube.
People on Pinterest are cold. They don’t know anything about you and they are gatherers very curious. Let’s say they’re planning for a vacation six months in advance. They are saving all of their ideas to their boards so that a couple of months before their trip, they open up that board, click, and go buy. The buyer’s journey is much longer on Pinterest. But the quicker you can connect with people and the quicker you can get them to save, the greater chance you have of making a sale.
Navigating the Extended Buyer Journey Through Long-Term Content Curation
It’s not just about those posts where you’re whipping up a bunch of information, putting in an affiliate link, and calling it good. This takes time to curate, but once you do, you can really get into that groove and figure out what is going to sell best.
Transitioning to Long-Term Content Curation and Ongoing Learning Series
Those are the five ways. It’s up to you to figure out whether you have an existing pathway that’s already available to you and you can just insert that wherever you need to when it comes to Pinterest or whether you’re looking to open up a new revenue stream for making money from Pinterest in the future.
Offering Professional E-commerce Kickstart Packages for Fast Business Growth
For those who don’t want to set up the whole Pinterest foundation the boards, the profile, the tech connections there is an e-commerce kickstart package. This is perfect for people who want to get up and running fast and get a good strategy quickly. You can book a call with the team to talk about that.
Diversifying Your Business Revenue Through Lucrative Pinterest Marketing Strategies
It is not going to be $10,000 in a month overnight, but it will be a lucrative way to make money in your business one that not only could be the main revenue source, but can be another revenue stream as well. Especially if you’re focused on Meta, Google, or TikTok and want to make sure you’re not putting all your eggs in one basket, Pinterest is a great place to diversify. Read More